Beach litterers targeted with new campaign to clean up Brighton and Hove

Beach litterers targeted with new campaign to clean up Brighton and Hove

Beach litterers are being targeted by Brighton and Hove City Council and environmental behaviour change charity Hubbub, who together have launched a new campaign, #Streetsahead, aiming to stop people from littering on the beaches and prevent marine plastic pollution.

The #Streetsahead campaign aims to capture the public’s imagination and encourage the responsible disposal of litter through a range of interesting installations and activities. The campaign’s launch – which took place over the bank holiday weekend across the area’s beaches – featured a giant fish made from litter, litter rescue lifeguards and a trash converter, where people could trade their trash for treats.

The campaign is funded by litter fines, and the majority of residents believe that these should be stricter; with 88 per cent of the people surveyed agreeing that penalties should be more harshly enforced.