Four-in-five Brits concerned about levels of waste as Zero Waste Week kicks off

Four-in-five Brits admit that they are either ‘concerned’ or ‘very concerned’ about the levels of Britain’s waste, according to a new poll released to coincide with the start of Zero Waste Week, an annual awareness campaign to reduce the amount of waste going to landfill.

The poll, which saw research agency Populus survey 2,000 UK adults and was commissioned by Zero Waste Week, shows that 77 per cent of adults were either ‘concerned’ or ‘very concerned’ with Britain’s waste situation, with 85 per cent of people aged 65 and over concerned compared to less than 75 per cent of those between 25 and 34.

The news coincides with the beginning of Zero Waste Week 2017, running from 4-8 September across the UK and around the world to encourage individuals to reduce their waste patterns and send less rubbish to landfill.