New Recycle for London campaign targets lack of bin space

Recycle for London has launched a new campaign to encourage London residents to get creative with recycling storage at home, with more than a third of Londoners saying they would recycle more if they had more bin space at home.

The new campaign, ‘One bin is rubbish – sort it out’, was launched today (6 November) and is to be run jointly by Recycle for London and Resource London, highlighting new research carried out by Censuswide showing London residents feel lack of space at home is the biggest obstacle to staying on top of their recycling.

The survey of 2,000 London residents showed that 52 per cent of respondents experienced ‘bin-digestion’ – the need to pile up recycling items around a rubbish bin because of limited space – at least once a week, while 38 per cent said they would recycle more if they had more space at home.

Although some 40 per cent of Londoners are still recycling despite having no recycling bin inside their home, 33 per cent say they have ended up putting recyclable materials that they wanted to recycle in the residual waste bin instead, due to a lack of bin space.