Carlsberg launches new sustainable packaging design in UK

The Carlsberg Group has launched its new sustainable packaging solution, ‘Snap Pack’, in the UK, which aims to reduce plastic packaging usage by 76 per cent.

After working with NMP Systems, a subsidiary of the KHS packaging group, the Danish brewery group launched the new form of packaging in the UK on 3 September, which sees Carlsberg’s beverage cans adorned with adhesive dots that temporarily glue the cans together instead of using shrink-wrapping, plastic rings or hi-cone. The packaging is expected to be introduced in selected European countries in September, with Denmark, Carlsberg’s home country, not likely to see it until early 2019.

With the new style of packaging, the Carlsberg Group hopes to save up to 76 per cent on the plastics used in traditional multi-packs, which equates to around 1,200 tonnes per year – or rather, 60 million plastic bags.