Industry campaign to support council paper and card collections

The UK paper and cardboard industry has launched a new initiative supporting local authorities to improve the quality and quantity of paper and card separately collected for recycling.

The new campaign, known as OUR PAPER, was formally launched today by the Confederation of Paper Industries (CPI) in a bid to promote quality paper and card recycling in light of challenges posed by import restrictions in overseas markets.

The campaign aims to demonstrate the financial benefits – said to be worth up to £400 million (€460 million) over eight years – and will support local authorities to improve collections through a programme of outreach, communication and market briefings.