Consumers will pay more for reduced-plastic packaging, says study

Packaging company DS Smith has released the results of a packaging survey, conducted across Belgium, Germany, Poland and the United Kingdom.

According to the survey results, 85 per cent of respondents said that they would favour packaging with less plastic and 62 per cent of respondents said that they would be willing to pay extra for reduced-plastic packaging.

72 per cent of Polish respondents said that they would be prepared to pay a premium, whilst only 54 per cent of respondents in Belgium were willing to spend more money on packaging with less plastic. 60 per cent of Brits and 63 per cent of Germans responded that they would be happy to pay the extra cost.

The survey also found that 59 per cent of people say that they sort and recycle more than they did five years ago.