NLWA launches London’s first ‘Low Plastic Zone’

The North London Waste Authority (NLWA) has launched a ‘Low Plastic Zone’ in Cowcross Street in Islington today (5 February), with over three-quarters of businesses in the area having successfully reduced their single-use plastic usage.

Key shopping areas throughout north London’s seven boroughs are expected to follow suit to reach NLWA’s ‘Low Plastic Zone’ status.

The launch of the ‘Low Plastic Zone’ follows a nationwide survey, commissioned by NLWA, which found that 93 per cent of respondents said that they would favour a shop that had cut down on its use of single-use plastic. The survey found that some consumers are going to great lengths to avoid using single-use plastic – 15 per cent of respondents have eaten a takeaway meal with fingers rather than accept plastic cutlery, and 13 per cent have gone thirsty because they didn’t want to buy a plastic water bottle.