Hubbub and Tesco launch food waste challenge

UK supermarket Tesco has teamed up with behaviour change charity Hubbub to launch the ‘No Time for Waste Challenge’ to help households to reduce their food waste.

The ‘No Time for Waste Challenge’ will run a six-week trial across 55 UK households to test a series of interventions to reduce food waste.

The new collaboration comes on the back of polling commissioned by Tesco that reveals attitudes towards food waste have changed during the Covid-19 lockdown, with 67 per cent of respondents saying they feel differently about food.