Unilever announces launch of new refill partnership with Asda

Yesterday (20 October), Unilever announced the launch of its new refill partnership with Asda.

As part of the reopening of Asda’s Middleton store in Leeds as a new ‘sustainability store’, Unilever launched its ‘Refill Zone’, providing customers with reuse options across seven of its brands.

The trial forms part of Unilever’s sustainability pledges – in 2019, the company committed to halving its use of virgin plastic and providing customers with fully reusable, recyclable or compostable plastic packaging by 2025, and in the same year launched its ‘Get Plastic Wise’ campaign.

According to Unilever, the trial will provide a real-world ‘test and learn’ to understand what works best for consumers in a retail environment. Three different refill models are available in the trial, including refill machines for beauty and personal care brands such as Simple, Radox, Persil and Alberto Balsam, in-home refill services for Cif products, and self-serve container stations for PG Tips and Pukka tea bags and loose-leaf teas.