Aethic first to use Novamont’s new clear MATER-BI film

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Aethic, the London-based skincare company that launched Sôvée, world’s only scientifically proven ecocompatible sunscreen, is to be the first cosmetics company to use a clear filmic packaging material specially developed by Italian MATER-BI manufacturer Novamont.

The material is to debut with Aethic’s next production run of its sunscreens and face creams.

Being based on an efficient use of renewable resources and presenting sustainable end-of-life options, MATER-BI packaging now represents an environmentally-friendly alternative to the existing products.