Paper packaging saves retailer 90 tonnes of plastic

Spanish fashion retailer Alvaro Moreno has teamed up with British-based packaging and paper producer Mondi to switch its shopping, online delivery and gift bags from plastic to paper.

The plastic to paper switch is expected to reduce Alvaro Moreno’s plastic consumption by almost 90 tonnes per year.

The new paper bags are created with pulp and recycled fibres as part of Mondi’s Advantage and EcoVantage product range and are fully recyclable.

It is estimated that Alvaro Morena previously used more than 3.7 million plastic bags and containers annually.

Citing the switch as a ‘commitment to sustainability’, Alvaro Morena, founder of the brand commented: “As a business, we are committed to reducing our environmental footprint; creating a line of eco-life garments, engaging in plastic clean-up projects in the local area and looking at carrier bags made from natural, renewable and recyclable materials.

“Mondi’s papers helped us to continue this approach while increasing the quality standards required in our packaging.

“As a “company with soul”, we want to meet our consumers’ sustainability goals and since introducing this new packaging range we have already had excellent customer feedback.”

Paulus Goess, Sales Director Speciality Kraft Paper at Mondi, added: “We are the number one kraft paper producer globally and our EcoSolutions approach means we work closely with our customers to develop packaging that is sustainable by design, protecting products, meeting customer needs, and minimising impact on the environment.

“Our EcoVantage paper supports Alvaro Moreno’s sustainability aims, thanks to its recycled content and recyclability, and the bags are strong and appealing for customers who are looking for the best shopping experience, both online and in-store.”