RECOUP: new guide aims to universalise citizen plastics recycling advice

RECOUP, a British Recycling charity has today (28 July) called for an industry-wide agreement on the principles of plastics recycling guidance as a new resource for plastics recycling communications is published in Kent, located in the south-east of England.

‘Best Practice Guide for UK Plastics Recycling Communications’, produced by The Kent Understanding Plastics ‘Live Lab’ project, intends to enable a basic core citizen messaging for plastics recycling and improve the quality and frequency of kerbside plastics recycling.

The guide was part-funded by UK Research and Innovation’s (UKRI) Innovate UK, and its industry partners; Kent Resource Partnership; Ecosurety; Veolia; Plastics Europe; British Plastics Federation (BPF); and PPS Recovery Systems. It was supported by Sainsbury’s, Ocado, and On-Pack Recycling Label (OPRL).