An ‘asset mindset’ is essential to combat plastic waste, says think tank

New research from financial think tank Planet Tracker could provide a solution to the problem of plastic waste, ‘whereby packaging is treated as an asset rather than a liability’.

Companies often treat packaging as an ‘asset’ up until the product reaches consumers at the point of purchase, the organisation says. After this, the ‘corporate asset becomes a liability’ for the consumer or local municipality – which are then responsible for its disposal.

As predicted in The Organisation for Economic Co-operation and Development’s (OECD) ‘Plastic Outlook: Policy Scenarios 2060’, global plastic waste could triple by 2060. Consumption could rise from 460 million tonnes (Mt), in 2019, to 1,231 Mt in 2060 due to the ‘absence of bold new policies’, the project warned.