Stockholm’s TrusTrace, a SaaS firm specialising in product traceability and compliance, has revealed its involvement in the Trace4Value project. This endeavour pilots the application of Digital Product Passports (DPP) to bolster sustainability through improved transparency, in line with the EU’s Strategy for Sustainable and Circular Textiles. By 2030, this strategy mandates the roll-out of DPPs for textiles traded in Europe. TrusTrace’s CEO, Shameek Ghosh, emphasised the firm’s unique position in pioneering this initiative due to their proficiency in assisting brands with supply chain mapping and tracing. By partnering with multiple industry titans in the Trace4Value initiative, they aim to explore the potential opportunities and hurdles the DPP will present for fashion and textile firms, ensuring industry-wide compliance by the 2030 deadline.
Supported by Vinnova and overseen by the RISE Research Institute of Sweden, the Trace4Value initiative boasts partnerships with companies like Marimekko, Kappahl, and Aalto University, amongst others, accumulating over 65 partners committed to boosting traceability across diverse sectors. Taking practical measures, select items from Kappahl and Marimekko will be affixed with ID tags, displaying crucial supply chain information accessible to consumers via a QR code scan. Additionally, TrusTrace and its allies have designed a data protocol to facilitate information for the DPP, inclusive of supply chain analytics and legal components. Ghosh noted that this protocol, made available for downloading, isn’t a new standard but a continually evolving tool based on EU regulatory details.
The European Commission is formulating the DPP requirements as part of the European Green Deal and the Eco-design for Sustainable Product Regulation (ESPR). Marjut Lovio, Marimekko’s Sustainability Manager, remarked that the DPP’s goal is to augment product transparency, aiding in consumer communication, and steering the industry towards anticipated regulations that further a circular economy. In essence, combined with the Ecodesign Regulation and the Circular Economy Action Plan, the DPP aspires to revolutionise the manufacturing domain by endorsing sustainable and resource-efficient product designs.