{"id":13482,"date":"2026-06-09T16:56:50","date_gmt":"2026-06-09T14:56:50","guid":{"rendered":"https:\/\/materbi.com\/?page_id=13482"},"modified":"2026-06-17T11:35:08","modified_gmt":"2026-06-17T09:35:08","slug":"on-air-la-nuova-campagna-di-comunicazione-della-bioplastica-mater-bi","status":"publish","type":"page","link":"https:\/\/materbi.com\/en\/on-air-la-nuova-campagna-di-comunicazione-della-bioplastica-mater-bi\/","title":{"rendered":"On-Air la nuova campagna di comunicazione della bioplastica Mater-Bi"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13482\" class=\"elementor elementor-13482 elementor-13179\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9e6f38 e-flex e-con-boxed e-con e-parent\" data-id=\"e9e6f38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-edf4fd2 elementor-widget elementor-widget-spacer\" data-id=\"edf4fd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77c161a9 e-con-full  hero_banner e-flex e-con e-parent\" data-id=\"77c161a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-773126d e-con-full e-flex e-con e-child\" data-id=\"773126d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9beb939 e-con-full e-flex e-con e-child\" data-id=\"9beb939\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94b16c8 elementor-widget__width-inherit  page_title_container elementor-widget elementor-widget-text-editor\" data-id=\"94b16c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>The new communication campaign for Mater&#8209;Bi bioplastic<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8678be8  tag_news elementor-widget elementor-widget-text-editor\" data-id=\"8678be8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>#Institutional<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a2a4c0 elementor-widget__width-inherit  image_intro elementor-widget elementor-widget-image\" data-id=\"5a2a4c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/materbi.com\/wp-content\/uploads\/2026\/06\/news_talentino_1.jpg\" class=\"attachment-large size-large wp-image-13182\" alt=\"\" srcset=\"https:\/\/materbi.com\/wp-content\/uploads\/2026\/06\/news_talentino_1.jpg 815w, https:\/\/materbi.com\/wp-content\/uploads\/2026\/06\/news_talentino_1-300x300.jpg 300w, https:\/\/materbi.com\/wp-content\/uploads\/2026\/06\/news_talentino_1-150x150.jpg 150w, https:\/\/materbi.com\/wp-content\/uploads\/2026\/06\/news_talentino_1-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6afb23b e-flex e-con-boxed e-con e-parent\" data-id=\"6afb23b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d923a0  news_text elementor-widget elementor-widget-text-editor\" data-id=\"4d923a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The new communication campaign dedicated to Mater-Bi, the family of biodegradable and compostable bioplastics by Novamont \u2013 a Versalis (Eni) company \u2013 has gone on air.<\/p><p>The campaign, which consolidated the new phase in the brand&#8217;s positioning, was part of a broader rebranding process aimed at strengthening the identity and recognizability of Mater-Bi as a distinctive material. It stands as an expression of value, quality, and innovation, resulting from the continuous evolution of technologies and know-how developed over the years by Novamont, as well as the increasingly efficient use of natural resources.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2415659 e-con-full  row_background_gray e-flex e-con e-parent\" data-id=\"2415659\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f620f80 e-con-full e-flex e-con e-child\" data-id=\"f620f80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b4e97b elementor-widget elementor-widget-image\" data-id=\"8b4e97b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"795\" src=\"https:\/\/materbi.com\/wp-content\/uploads\/2026\/06\/immagine-21.png\" class=\"attachment-large size-large wp-image-13206\" alt=\"\" srcset=\"https:\/\/materbi.com\/wp-content\/uploads\/2026\/06\/immagine-21.png 1000w, https:\/\/materbi.com\/wp-content\/uploads\/2026\/06\/immagine-21-300x298.png 300w, https:\/\/materbi.com\/wp-content\/uploads\/2026\/06\/immagine-21-150x150.png 150w, https:\/\/materbi.com\/wp-content\/uploads\/2026\/06\/immagine-21-768x763.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f982ddf e-con-full e-flex e-con e-child\" data-id=\"f982ddf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c4032c2 e-con-full e-flex e-con e-child\" data-id=\"c4032c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd9a1fa  news_text elementor-widget elementor-widget-text-editor\" data-id=\"bd9a1fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At the center of the campaign, a simple and familiar object\u2014the biodegradable and compostable bag made of Mater-Bi\u2014became a concrete symbol of the brand&#8217;s commitment to supporting the separate collection of organic waste and the production of quality compost in our country.<\/p><p>The campaign, created by Angelini Design, was illustrated by Turin-based artist Elisa Talentino, internationally appreciated for her poetic and highly symbolic language.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcfe275 e-flex e-con-boxed e-con e-parent\" data-id=\"fcfe275\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2701303 e-con-full e-flex e-con e-child\" data-id=\"2701303\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-44d5915 e-con-full e-flex e-con e-child\" data-id=\"44d5915\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-737eb07  news_text elementor-widget elementor-widget-text-editor\" data-id=\"737eb07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Designed to convey the bond between nature, innovation, and daily life in an immediate and engaging way, the campaign was rolled out across a multichannel media plan involving TV, Connected TV, Digital Out of Home, and social media, with television as the primary medium for the launch on major national broadcasters.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00854dc  introtext elementor-widget elementor-widget-html\" data-id=\"00854dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"margin-top: 50px;\"><a class=\"cta\" href=\"https:\/\/www.youtube.com\/watch?v=iXJyyIQ7Fu8\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/materbi.com\/wp-content\/uploads\/2026\/05\/freccina_link.svg\" alt=\"Campagna Mater-Bi\" \/>See the campaign<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca2b7e3 e-con-full e-flex e-con e-child\" data-id=\"ca2b7e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-116a08b  image_to_go_above elementor-widget elementor-widget-image\" data-id=\"116a08b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/materbi.com\/wp-content\/uploads\/2026\/06\/immagine-22.png\" class=\"attachment-large size-large wp-image-13212\" alt=\"\" srcset=\"https:\/\/materbi.com\/wp-content\/uploads\/2026\/06\/immagine-22.png 892w, https:\/\/materbi.com\/wp-content\/uploads\/2026\/06\/immagine-22-300x300.png 300w, https:\/\/materbi.com\/wp-content\/uploads\/2026\/06\/immagine-22-150x150.png 150w, https:\/\/materbi.com\/wp-content\/uploads\/2026\/06\/immagine-22-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8a0e71  d-none e-flex e-con-boxed e-con e-parent\" data-id=\"b8a0e71\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3705405 e-con-full e-flex e-con e-child\" data-id=\"3705405\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19d6e16 elementor-widget elementor-widget-html\" data-id=\"19d6e16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.nl-wrap {\n  background-color: rgba(154, 162, 188, 0.33);\n  padding: 48px 56px;\n  position: relative;\n  overflow: hidden;\n  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}\n  .nl-terms label {\n    font-size: 9px;\n  }\n}\n<\/style>\n\n<div class=\"nl-wrap\">\n  <p class=\"nl-title\">\n    Iscriviti alla nostra\n    <strong>NEWSLETTER<\/strong>\n  <\/p>\n\n  <div class=\"nl-row\">\n    <div class=\"nl-field\">\n      <input type=\"email\" id=\"nl-email\" placeholder=\"LA TUA E-MAIL\" autocomplete=\"email\">\n    <\/div>\n    <button class=\"nl-arrow-btn\" id=\"nl-submit\" type=\"button\" aria-label=\"Iscriviti\">\n      <img decoding=\"async\" alt=\"Iscriviti\" src=\"https:\/\/materbi.com\/wp-content\/uploads\/2026\/05\/freccia_nera.svg\" class=\"nl-arrow-btn-img\" \/>\n    <\/button>\n  <\/div>\n\n  <div class=\"nl-terms\">\n    <input type=\"checkbox\" id=\"nl-terms\">\n    <label for=\"nl-terms\">\n      Ho letto e accetto la <a href=\"\/privacy-policy\" target=\"_blank\">Privacy Policy<\/a>\n    <\/label>\n  <\/div>\n\n  <div class=\"nl-msg\" id=\"nl-msg\"><\/div>\n<\/div>\n\n<script>\n(function () {\n  var emailInput = document.getElementById('nl-email');\n  var termsBox   = document.getElementById('nl-terms');\n  var submitBtn  = document.getElementById('nl-submit');\n  var msgEl      = document.getElementById('nl-msg');\n\n  var emailRegex = \/^[^\\s@]+@[^\\s@]+\\.[^\\s@]+$\/;\n\n  function clearErrors() {\n    emailInput.classList.remove('error');\n    termsBox.classList.remove('error');\n    msgEl.textContent = '';\n    msgEl.className = 'nl-msg';\n  }\n\n  submitBtn.addEventListener('click', function () {\n    clearErrors();\n    var email = emailInput.value.trim();\n    var valid = true;\n\n    if (!emailRegex.test(email)) {\n      emailInput.classList.add('error');\n      valid = false;\n    }\n\n    if (!termsBox.checked) {\n      termsBox.classList.add('error');\n      valid = false;\n    }\n\n    if (!valid) {\n      msgEl.textContent = 'Inserisci un\\'e-mail valida e accetta la Privacy Policy.';\n      msgEl.classList.add('error');\n      return;\n    }\n\n    \/* \u2500\u2500 Integrazione servizio email \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       Sostituisci questo blocco con la chiamata API del tuo servizio\n       (SendGrid, Mailchimp, Brevo, ecc.).\n\n       Esempio SendGrid (chiamata lato server consigliata):\n       fetch('\/api\/subscribe', {\n         method: 'POST',\n         headers: { 'Content-Type': 'application\/json' },\n         body: JSON.stringify({ email: email })\n       });\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    msgEl.textContent = 'Grazie! Ti abbiamo iscritto con successo.';\n    msgEl.classList.add('success');\n    emailInput.value = '';\n    termsBox.checked = false;\n  });\n})();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The new communication campaign for Mater&#8209;Bi bioplastic #Institutional The new communication campaign dedicated to Mater-Bi, the family of biodegradable and compostable bioplastics by Novamont \u2013 a Versalis (Eni) company \u2013 has gone on air. The campaign, which consolidated the new phase in the brand&#8217;s positioning, was part of a broader rebranding process aimed at strengthening [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9880,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13482","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The new Mater-Bi bioplastic campaign is now On-Air<\/title>\n<meta name=\"description\" content=\"The new Mater-Bi bioplastic campaign is on-air. Novamont&#039;s biodegradable and compostable brand relaunch kicked off on May 17.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/materbi.com\/en\/on-air-la-nuova-campagna-di-comunicazione-della-bioplastica-mater-bi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The new Mater-Bi bioplastic campaign is now On-Air\" \/>\n<meta property=\"og:description\" content=\"The new Mater-Bi bioplastic campaign is on-air. Novamont&#039;s biodegradable and compostable brand relaunch kicked off on May 17.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/materbi.com\/en\/on-air-la-nuova-campagna-di-comunicazione-della-bioplastica-mater-bi\/\" \/>\n<meta property=\"og:site_name\" content=\"Mater-Bi\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-17T09:35:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/materbi.com\/wp-content\/uploads\/2026\/04\/logo_materbi_v3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"422\" \/>\n\t<meta property=\"og:image:height\" content=\"358\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"The new Mater-Bi bioplastic campaign is now On-Air\" \/>\n<meta name=\"twitter:description\" content=\"The new Mater-Bi bioplastic campaign is on-air. 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