The new communication campaign for Mater‑Bi bioplastic
#Institutional
The new communication campaign dedicated to Mater-Bi, the family of biodegradable and compostable bioplastics by Novamont – a Versalis (Eni) company – has gone on air.
The campaign, which consolidated the new phase in the brand’s positioning, was part of a broader rebranding process aimed at strengthening the identity and recognizability of Mater-Bi as a distinctive material. It stands as an expression of value, quality, and innovation, resulting from the continuous evolution of technologies and know-how developed over the years by Novamont, as well as the increasingly efficient use of natural resources.
At the center of the campaign, a simple and familiar object—the biodegradable and compostable bag made of Mater-Bi—became a concrete symbol of the brand’s commitment to supporting the separate collection of organic waste and the production of quality compost in our country.
The campaign, created by Angelini Design, was illustrated by Turin-based artist Elisa Talentino, internationally appreciated for her poetic and highly symbolic language.
Designed to convey the bond between nature, innovation, and daily life in an immediate and engaging way, the campaign was rolled out across a multichannel media plan involving TV, Connected TV, Digital Out of Home, and social media, with television as the primary medium for the launch on major national broadcasters.
See the campaign
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